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Product: Book - Paperback
Title: eBay Hacks: 100 Industrial-Strength Tips and Tools
Publisher: O'Reilly
Authors: David A. Karp
Rating: 4/5
Customer opinion - 4 stars out of 5
Not Bad, But Omits Important Tips

Tired of facile books on eBay? (You know, something like 'Moron's Guide to eBay'.) Are you wavering on going to buy or sell on it, never having done so? Or you are already on eBay. But you are wondering if there are ways to get better prices, where 'better' of course depends on whether you are buying or selling. Well, here is an excellent how-to manual that still keeps some objective distance from its subject. That separation lets the author offer some disinterested advice. You can best see this when Karp evaluates the various listing options available to a seller. His suggestions, especially on one option, which he considers a total waste of money, are excellent.
There are some omissions that would have made this a stronger book. He offers 100 tips. But...
He discusses Phishing. Which has been used against eBay and Paypal users. But, as far as I can tell, he never uses this term. He REALLY should. We can imagine new users hearing about it, wanting to know more and not finding it in this book's index and hence passing on the book. And phishing is actually more dangerous than just one bad auction.
Also, he omits three important tips. Firstly, once you have sold to a satisfied buyer, you should add that buyer to an email list. Next time you offer a similar item, very politely email her about it. (Of course, drop her if she opts out.) You can also add unsuccessful bidders in your auctions to this list, though you may have to go thru eBay's mailer to contact them. He mentions keeping a spreadsheet of your auctions, including the email addresses of your buyers. But he doesn't take the next simple step.
Secondly, consider first offering future items directly to previous buyers, instead of listing on eBay. If no takers, then put on eBay. This does NOT violate any eBay rules because the buyer and seller now know each other and can talk about nonlisted items. There have been reports in the media about businesses selling on eBay partly to get just such a list of customers. Of course, there is now no eBay protection for buyer or seller. But if you are a business with a website and a good eBay rating, this reassures buyers. And you, as a seller, have a defacto credit check on buyers, by looking at their ratings.
Thirdly, what would have been good is a tip on when it is NOT economic to list an item on eBay. Note that I did not say 'sell'. Amongst some power sellers, there has been increasing dissatisfaction. Prices are falling, eBay raises its fees and more auctions end without any bids. If you have an item for which there is little demand, then what is the chance that within 7 or 10 days of an auction, potential buyers will go to eBay and look for it? Remember, eBay always charges a listing fee. Of course, you can lower your price, to spur demand. But that costs you. At some point, things become uneconomic. In fact, if you have specialised books with a limited audience, Amazon is a viable alternative as it levies no listing fee, albeit with a higher commission if the book actually sells.
Karp is a very experienced eBay user and a good programmer. But I really do not think the greatest readership for this book is people who want to or are able to program, and they will not be enamoured by the code examples. I suspect he could have expanded greatly on the points I raised, to the benefit of that readership.

Product: Book - Paperback
Title: ASP.NET for Dummies
Publisher: For Dummies
Authors: Bill Hatfield
Rating: 5/5
Customer opinion - 5 stars out of 5
ASP.NET for everyone

ASP.NET for Dummies was the best choice when I decided to learn ASP.NET. The book is funny, easy to understand, and for me (a foreigner) the english is pretty cool to understand. I'm sure this book will be very helpfull for every one who needs to learn an WEB-language. Congratulations to the author!

Product: Book - Paperback
Title: Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management
Publisher: *Wiley Computer Publishing
Authors: Michael J. A. Berry, Gordon S. Linoff
Rating: 5/5
Customer opinion - 5 stars out of 5
Everyone Should Do This

Data mining is such a simple thing that you wonder why more companies don't do a better job of mining their own data sitting on their own hard disks.

If a customer buys the first in a series of mystery novels, who better to send a note telling him that the second book is now available. That's the essence of data mining. This would allow you to get a much higher return on your mailing, saving money and increasing return on your marketing.

This is one of those books that you need to read every few months. Each time you go through it you will find some idea that will enable you to get more out of your data. It isn't a book heavy on programming, but on the concepts that have worked for others.

Highly recommended.

Product: Book - Paperback
Title: A Programmer's Guide to Java (tm) Certification
Publisher: Addison-Wesley Professional
Authors: Khalid A. Mughal, Rolf W. Rasmussen
Rating: 5/5
Customer opinion - 5 stars out of 5
Best Java Certification book in the market.

This is the best book available in the market to prepare for java certification. You do not need any other book as a supplement to come off with flying colors.Besides explaining the basics, this book also dives into the trickier parts of the subject using excellent examples and explanations.
I have been trying to take up this test since years but have been put off by other books available in the market. This is the only book which is not only comprehensive but also uses simple language to keep one's interest alive.
Prior to this book being published, the norm was to go through the exhaustive(read boring) Heller's book followed by Bill Brogden's Exam cram for trickier topics to come off with flying colors. This book is a welcome substitute for both; is complete in itself and deals with all kinds of concepts/tricks and explains them in a simple way.On top of that, this book is good enough to learn java even if one is not planning the certification.A must buy.