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Product: Book - Paperback
Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Publisher: New Riders Press
Authors: Marty Neumeier
Rating: 5/5
Customer opinion - 5 stars out of 5
This one puts it all together.


I've read Aaker, Porras, Trout, Ries, Schmitt, Peters, et al on brand strategy, but this is the first book I've seen that shows how to turn brand strategy into customer delight. Every author seems to come at brand from a single point of view, while Neumeier shows how all those points intersect to make a brand. If you want a prescription, this isn't your book. But if you want insight, you've got to have it on your shelf. It's truly the "Elements of Style" for brand-building.



Product: Book - Paperback
Title: MCAD/MCSD Self-Paced Training Kit: Microsoft .NET Core Requirements, Exams 70-305, 70-315, 70-306, 70-316, 70-310, 70-320, and 70-300
Publisher: Microsoft Press
Authors: Microsoft Corporation, Microsoft Corporation
Rating: 5/5
Customer opinion - 5 stars out of 5
Just what I needed!


This kit is a great way to reinforce what you THINK you know and to learn new things. I'm not concerned like some of the other reviewers that the materials are not great for test cramming--these books helped give me confidence to pass the tests because I know the stuff cold! And I've passed the two Core C# tests, each the first time! Thanks Microsoft Press!



Product: Book - Paperback
Title: Programming .NET Components
Publisher: O'Reilly
Authors: Juval Lowy
Rating: 5/5
Customer opinion - 5 stars out of 5
Just another member of the fan club


This is one of the most clearly-written advanced .NET books that I have seen. My favorie chapter is the one on threading and concurrency management. Along the way the author educates on coding best practices and warns of many subtle pitfalls to beware of in the .NET implementation.



Product: Book - Paperback
Title: Python Essential Reference (2nd Edition)
Publisher: Sams
Authors: David Beazley
Rating: 5/5
Customer opinion - 5 stars out of 5
A big book in a small package


() 'Python - Essential Reference reveals the beauty of Python in a concise, but clear, form.
The best thing about this book is that it is well balanced between a reference book and a tutorial. It's laid out logically, with very few references to concepts that have not been defined yet. The writing, especially in the examples, is carefully considered and there is hardly a wasted word. In comparison to the multi-page examples I've endured in other books recently, Mr. Beazley's four and five line examples are quite delightful. It also has the extensive reference section and index you expect from a reference book. Everything I've looked for so far has been in the index.
If you are already familiar with other languages such as C, Java, Visual Basic, etc., this book is an ideal tutorial although you do have to read it quite carefully. This is definitely not a book you can speed-read.
Unlike many technical books published these days, which have a long list of authors, 'Python - Essential Reference' has a very consistent style. There are no chapters that are noticeably better or worse than the others. They are all well written.
My only criticism is that it only covers version 1.5.2. I hope an edition covering 2.0 is in the works.